The American University in the Emirates is searching for an energetic and creative Social Media Specialist who will be responsible for planning, implementing, and monitoring the company's Social Media strategy across all platforms in order to increase the university's online presence, improve Marketing efforts, and promote the university's academic programs, events, and initiatives.

Qualifications & Experience

• Bachelor's degree in communications, marketing, journalism, or a related field in an accredited institution
• At least 2 years in managing social media platforms for a brand, institution, or organization.

Skills / Training / Knowledge

• Excellent writing and communication skills
• Proficiency in using social media management tools and analytics platforms
• Able to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Knowledge of higher education marketing and an understanding of university culture is a plus.

Job Description

1. Increase our online presence and improve our marketing and sales efforts.
2. Develop, implement, and manage our social media strategy.
3. Define most important social media KPIs.
4. Manage and oversee social media content.
5. Measure the success of every social media campaign.
6. Stay up to date with the latest social media best practices and technologies
7. Use social media marketing tools.
8.  Attend educational conferences.
9. Work with copywriters and designers to ensure content is informative and appealing.
10. Collaborate with Branding and Digital Communication teams.
11. Communicate with industry professionals and influencers via social media to create a strong network.
12. Hire and train others in the team.
13. Provide constructive feedback.
14. Ability to develop and implement a corporate social media strategy.
15. Ability to monitor online activity across departments and geographical areas to ensure anyone using the company’s online tools is following established guidelines and best-practice rules.
16. Encourage greater social media participation.
17. Perform any duties as assigned by the superiors 

About American University in the Emirates (AUE):

The American University in the Emirates (AUE) invites applications from well-qualified candidates for a range of faculty and administrative positions. AUE is located in Dubai Intl. Academic City.

AUE is not just a place of learning but a hub of innovation and growth, where your expertise and aspirations find a welcoming environment.

At AUE, we believe Nothing is Impossible is the Pathway to Success

AUE comprises seven dynamic colleges: College of Law, College of Education, College of Design, College of Business Administration, College of Media and Mass Communication, College of Computer Information Technology and College of Security and Strategic Studies. Each college boasts unique strengths and prestigious accreditations, reflecting our commitment to providing a world-class education.

The American University in the Emirates is accredited by SACSCOC (the Southern Association of Colleges and Schools Commission on Colleges) to award baccalaureate and master’s degrees. Degree-granting institutions also may offer credentials such as certificates and diplomas at approved degree levels

The American University in the Emirates is officially licensed to operate as a higher education institution and all its programs are accredited by CAA (the Commission for Academic Accreditation), Ministry of Education, United Arab Emirates.

The College of Business Administration is a proud member of AACSB (The Association to Advance Collegiate Schools of Business), and its degree programs (Bachelor of Business Administration, Master of Business Administration, Master of Sport Management) are accredited by AACSB) as of 2022.

The Bachelor of Computer Science in the College of Computer Information Technology is accredited by the Computing Accreditation Commission of ABET.

NASAD (The National Association of Schools of Art and Design) has granted the Bachelor of Science in Fashion Design, Bachelor of Science in Graphic Design, Bachelor of Science in Interior Design, and Bachelor of Science in Animation in the College of Design, the designation of Substantial Equivalency with accredited programs in the United States.