Junior Digital Marketing Executive

The American University in the Emirates (AUE) is seeking a motivated and creative Junior Digital Marketing Executive to support the University's digital marketing initiatives. The successful candidate will assist in executing digital campaigns, managing social media and paid advertising activities, monitoring campaign performance, and contributing to the University's online presence, student engagement, and lead generation efforts.

This role is ideal for an individual looking to grow their career in digital marketing while gaining hands-on experience across multiple digital platforms.

Salary Range

AED 4,000 – 5,000 per month (subject to experience) + additional benefits

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field.
• 0–2 years of experience in Digital Marketing (internships are a plus).
• Basic understanding of digital marketing concepts and online advertising.
• Familiarity with Google Ads and Meta (Facebook & Instagram) Ads Manager is an advantage.
• Basic knowledge of SEO principles and Google Analytics is preferred.
• Experience with Canva, Adobe Creative Suite, or similar design tools is a plus.

Skills & Competencies

• Strong communication and interpersonal skills.
• Creative mindset with attention to detail.
• Good analytical and problem-solving abilities.
• Ability to manage multiple tasks and meet deadlines.
• Eagerness to learn new digital marketing tools and platforms.
• Team player with a proactive attitude.
• Good organizational and time management skills.

Key Responsibilities

Digital Marketing Support

• Assist in planning and executing digital marketing campaigns across various online platforms.
• Support lead generation and student recruitment campaigns.
• Coordinate with internal teams to develop digital marketing content.

Digital Campaign Management

• Assist in managing campaigns on Google, Meta, LinkedIn, YouTube, TikTok, and other digital platforms.
• Monitor campaign performance and prepare basic performance reports.
• Support audience targeting and campaign optimization activities.

Social Media & Content

• Assist in creating and scheduling content for social media channels.
• Monitor engagement and respond to basic inquiries when required.
• Coordinate with the design team to develop digital creatives.

Website & Analytics

• Support website content updates and landing page optimization.
• Assist in tracking campaign performance using Google Analytics (GA4) and Google Tag Manager.
• Prepare basic reports on website traffic and campaign results.

SEO Support

• Assist with keyword research and on-page SEO improvements.
• Help monitor website performance and search rankings.
• Support technical SEO tasks under the guidance of senior team members.

Reporting & Administration

• Maintain campaign records and marketing documentation.
• Prepare weekly and monthly digital marketing reports.
• Stay updated on digital marketing trends and best practices.

About American University in the Emirates (AUE):

The American University in the Emirates (AUE) invites applications from well-qualified candidates for a range of faculty and administrative positions. AUE is located in Dubai Intl. Academic City.

AUE is not just a place of learning but a hub of innovation and growth, where your expertise and aspirations find a welcoming environment.

At AUE, we believe Nothing is Impossible is the Pathway to Success

AUE comprises seven dynamic colleges: College of Law, College of Education, College of Design, College of Business Administration, College of Health Science, College of Media and Mass Communication, College of Computer Information Technology and College of Security and Strategic Studies. Each college boasts unique strengths and prestigious accreditations, reflecting our commitment to providing a world-class education.

The American University in the Emirates is accredited by SACSCOC (the Southern Association of Colleges and Schools Commission on Colleges) to award baccalaureate and master’s degrees. Degree-granting institutions also may offer credentials such as certificates and diplomas at approved degree levels

The American University in the Emirates is officially licensed to operate as a higher education institution and all its programs are accredited by CAA (the Commission for Academic Accreditation), Ministry of Education, United Arab Emirates.

The College of Business Administration is a proud member of AACSB (The Association to Advance Collegiate Schools of Business), and its degree programs (Bachelor of Business Administration, Master of Business Administration, Master of Sport Management) are accredited by AACSB) as of 2022.

The Bachelor of Computer Science in the College of Computer Information Technology is accredited by the Computing Accreditation Commission of ABET.

NASAD (The National Association of Schools of Art and Design) has granted the Bachelor of Science in Fashion Design, Bachelor of Science in Graphic Design, Bachelor of Science in Interior Design, and Bachelor of Science in Animation in the College of Design, the designation of Substantial Equivalency with accredited programs in the United States.